Last updated: December 8, 2025
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Service or parts of our Service.
- Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
- Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California.
- CCPA and/or CPRA refers to the California Consumer Privacy Act (the “CCPA”) as amended by the California Privacy Rights Act of 2020 (the “CPRA”).
- Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Primero International, Primero International.
For the purposes of the GDPR, the Company is the Data Controller.
- Consumer, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
- Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
- Country refers to: Florida, United States
- Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
- Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
- Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites.
- GDPR refers to EU General Data Protection Regulation.
- Personal Data is any information that relates to an identified or identifiable individual.
For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
- Service refers to the Website.
- Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
For the purposes of the GDPR, Service Providers are considered Data Processors.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- Website refers to Primero International, accessible from https://primerointernational.com
- You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Under GDPR, You can be referred to as the Data Subject or as the User as you are the individual using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Usage Data
CCPA/CPRA Privacy Notice (California Privacy Rights)
This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.
Your Rights under the CCPA/CPRA
The CCPA/CPRA provides California residents with specific rights regarding their personal information. If you are a resident of California, you have the following rights:
The right to notice. You are entitled to be informed about which categories of personal data are being collected and the purposes for which the personal data is being used.
The right to know/access your personal information. Under the CCPA/CPRA, you may request that we disclose information to you about our collection, use, sale, disclosure for business purposes, and sharing of your personal information. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories of personal information we collected about you, the categories of sources, our business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, the specific pieces of personal information we collected, and (if applicable) the categories sold or disclosed for a business purpose.
The right to say no to the sale or sharing of your personal data (opt-out). You may direct us not to sell or share your personal information. To submit an opt-out request, please refer to the “Do Not Sell My Personal Information” section below or contact us directly.
The right to correct inaccurate personal data. You may request that we correct or rectify any inaccurate personal information we hold about you. Once we receive and confirm your verifiable request, we will use commercially reasonable efforts to correct the information (and direct our service providers to do the same), unless an exception applies.
The right to limit the use and disclosure of your sensitive personal data. You may request that we limit the use or disclosure of certain sensitive personal information we have collected about you, unless an exception applies. To submit such a request, please see the section below or contact us.
The right to delete your personal data. You may request deletion of your personal data under certain circumstances, subject to exceptions. Once we receive and confirm your verifiable request, we will delete (and direct our service providers to delete) your personal information from our records unless an exception applies.
The right not to be discriminated against. We will not discriminate against you for exercising any of these rights, including by denying goods or services, charging different prices, providing a different level or quality of goods or services, or suggesting you will receive a different price or quality.
Exercising Your CCPA/CPRA Data Protection Rights
To exercise any of the above rights, please contact us at
communications@primerointernational.com. We will need to verify your identity before processing most requests.
Do Not Sell or Share My Personal Information
We do not sell personal information in the traditional sense, but some sharing with advertising and analytics partners may be considered a “sale” or “sharing” under California law. You have the right to opt out of such activity. To opt out, please contact us or use the tools provided on our site (if available).
Limit the Use or Disclosure of My Sensitive Personal Information
If you are a California resident, you have the right to limit the use and disclosure of your sensitive personal information to only what is necessary to perform the services or provide the goods you reasonably expect. Please contact us to exercise this right.
Do Not Track Policy (CalOPPA)
Our Service does not respond to Do Not Track signals. However, some third-party websites do track your browsing activities. You can enable or disable Do Not Track in your web browser preferences.
Children’s Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you learn that your child has provided us with personal data, please contact us.
Links to Other Websites
Our Service may contain links to other websites that are not operated by us. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
